Disney Offers Subscription for eBooks

September 29, 2009

From the New York Times: Disney is offering a library of 500 Disney book titles on the web but using a subscription model instead of a purchase-on-demand model. That is a relatively small number of titles but it is an interesting first step. This is the first I have heard of a vendor leaning toward the established eJournal distribution model (besides rumors of what Google might do with Google Book Search). I have felt that this really is the direction publishers are going to go.

So will DisneyDigitalBooks.com allow its content to be viewed on devices? So far it doesn’t appear so. Frim NYT:

“The company feels that devices don’t offer a Disney-level experience for kids and families, and I agree with them,” Ms. Epps [a media analyst] said.

At this point I would agree but that is largely due to how interactive Disney has made their site. However, it is only a matter of time before they get wise and either develop their own color reader or (probably) an iPhone app which will handle their multiple services.